Countless books have been written about sales, and hundreds of methods have been developed, yet today there is a growing sense that none of this really works anymore. Why is this happening? Why now? What will the concept of sales…
What is the difference between speaking with a friend who understands a certain field and advises you what to buy, and consulting with a salesperson in a store? The world is changing, the consumer is changing, and needs are changing.…
When we speak about managing change in an organization, we usually imagine a process in which we take the organization from one state to another by means of planning, decisions, and administrative steps. But if we are talking about an…
Which mechanic will we take our car to? The one that cheats the least. Which plumber will we call? The one who does not invent additional blockages. We have no problem paying for a good service or product; the frustration…
The fundamental force that drives all of nature is the desire to enjoy. What distinguishes the inanimate, vegetative, animate, and human levels is the size and type of the desire to enjoy and to exist in well-being. The human desire…
When we speak about Tikkun Olam, the correction of the world, people usually imagine acts of charity, social initiatives, or political systems aimed at improving society. However, from the perspective of the wisdom of Kabbalah, such understanding is far from touching…
Suppose that one day we realize that nature sees all of us as one, and we begin to treat one another as different parts of the same body. How would this affect the business environment, organizational strategy, product and service…
Why does Yom HaZikaron (Remembrance Day for the fallen soldiers of the wars of Israel and victims of actions of terrorism) come right before Yom HaAtzmaut (Israel’s Independence Day)? The point is that in spiritual work, the upper roots from…
From the very beginning of creation to its final state, all of reality—except for the single upper force of nature, the Creator—is built on the struggle of opposites. This means that even in spirituality there is what we can call…
Social media and online networks did not emerge by chance. They are a direct result of the development of human desire. As our will to receive pleasure continues to grow, it pushes us to connect more and more with others.…
When we look at the rapid rise of social media and online networks, it may seem like a purely technological phenomenon. However, its roots lie much deeper, in human nature itself. Social networks are a natural outcome of the evolution…
When we speak about the soul, we must first clear away a fundamental misconception: the soul is not something personal that exists inside an individual from birth. The soul is rather a collective phenomenon, a mutual desire that exists between…